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Smart Plastics- A range of advanced payment card bodies

admin 26 October, 2021 0 Comments

The card is one of the most visible parts of a bank’s brand. Whenever a customer pulls out a bank card, he/she will be reminded of the bank and the “mental awareness” of thebank’s brand will be reinforced, bringing the brand “front of mind”

Smart plastics is a range of advanced payment card bodies enabling banks to exploit the latest printing techniques and the card body to it fullest in order to create distinctive and attractive card designs

DEMIA proposes an extensive range of card body material types and innovative design techniques, enabling banks to leverage the card with e.g.

  • Colored edges
  • Metalized effects
  • 3D effects
  • Transparent effects
  • Opaque and translucent areas
  • Tactile effects
  • Debossed effects

SMART PLASTICS BENEFITS

Reinforce the bank brand

Strengthening the bank brand with card designs that convey the value of the bank/the identity of the bank

Create distinctive value propositions for different customer segments

Use different card designs for different customers to reinforce the segmentation

Differentiate from competition

Enables banks to propose unique design by using new design techniques, exploit material capacity and incorporate the latest market trends

Increase revenues

Takes card top of wallet, increasing spend per card

Leveraging material and printing to create stunning effects

COLOR PVC/EDGES

  • Smart Color: plastics available in many PVC colors, the opportunity for the card to stand out
  • Smart Edges: each card edge can be colored independently for a stunning effect

SPECIALIST INKS AND TEXTURE

  • Smart Glam: combining several specialist inks for a different aesthetic effect to enhance the card design and help design elements really stand out
  • Smart Texture: an innovative process using varnish to feel tactile effects on certain areas
  • Smart Illusion: generate depth perception with a debossed varnish effect

FOILS AND LAYERS

  • Smart 3D: layered image for 3D effect
  • Smart Reflect: various foils to provide prestigious effects

CLEAR AREAS

  • Smart Transparent: showcasing transparent effects with the combination of clear IR film and opaque areas
  • Smart Translucent: playing with opaque and translucent areas to get an eye-popping effect with IR ink

Color PVC/Edges

SMART COLOUR

Coloured plastic with full coloured edges: the opportunity for the card to stand out from the cardholder’s wallet

SMART EDGES

An IDEMIA’ patented technology uses a process to colour each card edge independently for a stunning effect

Specialist inks and texture

SMART TEXTURE

An innovative process to give high visual & slight tactile effects to certain features or areas

SMART GLAM

Combining several specialist inks for a different aesthetic effect to enhance your card design

SMART ILLUSION

Generate depth perception with a debossed effect

Foils and layers

SMART 3D

A layered image for basic 3D effect to catch customer’s eyes

SMART REFLECT

An aesthetically striking technology that uses a metallic foil to provide metallized effects to any design

SMART TRANSPARENT

Achieve stunning designs to showcase transparent effects with the combination of clear material and opaque areas

SMART TRANSLUCENT 

Playing with opaque & translucent areas to get an eye-popping effect

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