To support banks and other card issuers in this transformation, Viet Card has cooperated with many of the world’s leading manufacturers to provide products made from recycled PVC, that passes all the ISO tests to guarantee the same level of quality and durability as first-use PVC. These cards are fully available today, and the next generation, which will use bio-sourced materials to eliminate dependence on fossil fuels, is in preparation. Migrating from first-use to recycled plastic comes with three main benefits:
Concerning environmental issues, 81% of global consumers think it’s extremely important that companies implement programs to improve the environment and that 73% would change their consumption habits to reduce their impact on the environment.
Consequently, making payment card bodies out of an eco-friendly material is a good start, but not enough. A holistic approach of the entire value chain is better: from reducing the carbon footprint of manufacturing sites to implementing eco-designed packaging, replacing paper with digital services and recycling expired cards.
Similarly, by reducing paper-based communication thanks to our digital PIN solution, banks can not only cut down on the cost of postal emissions, they also significantly reduce their carbon footprint. Lastly, all products and services are safe for the environment in line with the United Nations’ Sustainable Development Goals.
A STRONG CASE FOR GREENER PAYMENT SOLUTIONS
These changes affect the world of payment solutions as well. A global survey by Dentsu11 recently showed that consumers are conscious regarding payments, with a massive 87% expecting their banks to offer eco-friendly cards. In fact, 62% would even consider switching to an eco-conscious bank
Simultaneously, the payment card has arguably become the last remaining physical touchpoint between card issuers and their customers, as visits to bank branches and paper account statements have dramatically decreased or disappeared altogether.
74% OF MILLENNIALS WOULD ACCEPT A MONTHLY FEE FOR A ‘GREEN’ CARD
Consumers are increasingly seeing their cards as accessories and an extension of themselves. Therefore, given the payment card’s high visibility and prominent position as a carrier of the bank’s identity, an eco-friendly card will elevate the value of the brand in the eyes of environmentally conscious consumers.
THE TIME FOR CHANGE IS NOW
Today, going green is no longer optional, for the banking industry like for all other economic sectors. Banks and other card issuers that contribute to the transition from a linear to a circular economy are not only taking their responsibility from an ethical point of view, they are also aligning with the expectations of their customers, who will ultimately decide which brands flourish or wither.
Green Payment Card
To support banks and other card issuers in this transformation, Viet Card has cooperated with many of the world’s leading manufacturers to provide products made from recycled PVC, that passes all the ISO tests to guarantee the same level of quality and durability as first-use PVC. These cards are fully available today, and the next generation, which will use bio-sourced materials to eliminate dependence on fossil fuels, is in preparation. Migrating from first-use to recycled plastic comes with three main benefits:
Concerning environmental issues, 81% of global consumers think it’s extremely important that companies implement programs to improve the environment and that 73% would change their consumption habits to reduce their impact on the environment.
Consequently, making payment card bodies out of an eco-friendly material is a good start, but not enough. A holistic approach of the entire value chain is better: from reducing the carbon footprint of manufacturing sites to implementing eco-designed packaging, replacing paper with digital services and recycling expired cards.
Similarly, by reducing paper-based communication thanks to our digital PIN solution, banks can not only cut down on the cost of postal emissions, they also significantly reduce their carbon footprint. Lastly, all products and services are safe for the environment in line with the United Nations’ Sustainable Development Goals.
A STRONG CASE FOR GREENER PAYMENT SOLUTIONS
These changes affect the world of payment solutions as well. A global survey by Dentsu11 recently showed that consumers are conscious regarding payments, with a massive 87% expecting their banks to offer eco-friendly cards. In fact, 62% would even consider switching to an eco-conscious bank
Simultaneously, the payment card has arguably become the last remaining physical touchpoint between card issuers and their customers, as visits to bank branches and paper account statements have dramatically decreased or disappeared altogether.
74% OF MILLENNIALS WOULD ACCEPT A MONTHLY FEE FOR A ‘GREEN’ CARD
Consumers are increasingly seeing their cards as accessories and an extension of themselves. Therefore, given the payment card’s high visibility and prominent position as a carrier of the bank’s identity, an eco-friendly card will elevate the value of the brand in the eyes of environmentally conscious consumers.
THE TIME FOR CHANGE IS NOW
Today, going green is no longer optional, for the banking industry like for all other economic sectors. Banks and other card issuers that contribute to the transition from a linear to a circular economy are not only taking their responsibility from an ethical point of view, they are also aligning with the expectations of their customers, who will ultimately decide which brands flourish or wither.
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